A fantastic offer
I had a chance to read the newspaper yesterday and a small display ad at the bottom of the golf page caught my eye. A local golf course where I live (Gold Coast, Australia) is offering the following deal:
- 12 months Full Membership (unlimited golf)
- 12 months of weekly golf lessons with a golf professional
- Full set of Wilson 1200 Golf Clubs (Custom fitted) and a bag
- AGU handicap
All for $95 a month for twelve- (12) months. Sounds like an irresistible deal to me!
And that’s what every deal should be. Make your offer irresistible to the other party. What the golf course has done is offer things of high perceived value and low actual cost (the membership and the golf lessons). That’s a great way to structure an attractive offer.