As we near the end of the working year, it’s always good to look back at what has worked for us. One thing we’ve done a little more of this year is qualitative research – that is we’ve measured the quality over and above the quantity. And we’ve identified what sort of quality clients we’ve […]
It’s Not What You Think It Is
Why we buy what we buy is rarely about what we think it is. Let’s take a restaurant meal for example. On Thursday I went and had a meal at a restaurant directly across the road from the office. I’ve been there 3 times in the past 3 weeks. My wife has been 5 or […]
Santa’s Blog – Worth A Look
Although (surprisingly) Santa doesn’t sell last minute Christmas gifts – I just wonder how long before he opens up an e-commerce store – he does have an excellent blog. I particulary liked the 100 Things About Santa list, with my favourites being: # 71. My favorite color is not red. It is blue. # 57. […]
Useful Tool For Measuring Your Web Site Effectiveness
Making more sales is the aim of every e-commerce web site owner. More sales = more profit. Here’s an excellent tool that shows you what a huge difference increasing conversion rates makes. Hope you find that useful.
Why You Should Give Your Supplier Easy Money
Just chatting with an old client – he’s been a client for close on 10 years. He asked us to do another web site for him – this is about the 4th one I think, from memory. He said, “Register the domain, organise hosting, etc.” His offsider, his numbers man, said “But if we register […]
Bad Brand Form From Bond
Daniel Craig, who plays the new James Bond, arrived here in Australia. From news reports he had “……a more downbeat look, topped off with a rather unflattering blue beanie over his famed blond hair. Lacking any of the Bond aura, a shaken but not stirred Craig was whisked through Sydney airport…” Clown. He’s a brand […]
Hit A Bump On The Road!
Oh my goodness. Today I turn 40. That’s a bump on the road. Man, I can’t believe it. Seems like just yesterday I was turning 18. Had a nice day on Saturday – tennis with 7 mates where we had a doubles championship – I lost. Then we all went to the horse races – […]
Please Get A Blog – I’m Begging You
I tell anyone who will listen that their business should have a blog (definition here). From Naked Conversations: “Mahon has been coming to New York for years, to serve a smattering of American clientele. The economics are such that if he sells two suits each time, it pays for the trip. If he sells three, […]
“I’ll Send It Immediately”
I’m doing some working for a marketing client and for us to start this work – which he says is “extremely urgent” – all we need is for him to send us one- (1) file from his computer via email. I’ve emailed him 3 times requesting the file. I’ve called him twice. I even offered […]
30,000 Reasons You Should Speak For Free
As you might know I bit of public speaking to business groups, universities and the like. Although it takes a lot of time and energy to put together a speech – a minimum of 2 days up to 100 hours work for a 20-30 minute speech – many of the speech I do are done […]