I just sent this article through to my online mate Dave. One of the stories in that article is about a client who wasn’t receiving any web site sales after we’d redeveloped his site – turns out his reception staff weren’t responding to quote or buying requests! Doh! Since that article I’ve complete an informal […]
What You Absolutely Must Sell Online
I reckon one of the most difficult things to do online is figure out what to sell. The overwhelming thing to sell is something you are passionate about and believe in. Terry sells a golf accessory that he loves (his uncles invented it) – it’s cheap, simple and makes a great golfing gift. That’s easy. […]
Don’t Be A Horse’s Ass – Keep Your Eye On The Big Picture
Yesterday I took off from the office at 3 pm and went for a 50 km bike ride with my 14 year old son Jack (that’s him on the right running the final 10km at last year’s Noosa Triathlon). We left suburbia and rode out into a nearby country valley – Tallebudgera Valley. 25 km […]
Turf Suppliers on Gold Coast Getting It Right
One of our clients are the guys at Coastal Turf – Turf suppliers on the Gold Coast and Tweed Coast. Robbie and Sarah run the business and came in for a meeting yesterday. One aspect on their site we touched upon was whether to display prices of the turf. Prices range from $3.55 to $10 […]
A Cunning Marketing Plan From Mel
Mel, the fundraising queen for the Palm Beach Scouts, had a cunning plan I alluded to in a post a couple of weeks ago. You see, the drinks station judged to be the best at the Gold Coast Airport Marathon wins $1,000 – and the Palm Beach Scouts had the responsibility for one of the […]
Why Headlines Matter – Title Changed
I just changed the title tag of this site to “Web and Marketing Tips To Make You Money.” The title tag used to be “Tailored Info – Web & Marketing Info.” What this does is changes the feed title this site displays for all those people who read this blog through RSS feeds. I was […]
1 Web Site Or 10?
I was emailing with a client yesterday who mentioned numerous domain names she was registering. I asked her why she was registering all of these domains. Turns out that a web tutor told her that “having multiple domain names all going to the same web-site was an easy cost effective way of getting high up […]
What Pay Per Click Advertising Isn’t About
I’ve just sent through a client a quick report on the impact of us managing his Google AdWords campaign. It’s only been a couple of weeks so the data set isn’t great, but it’s good enough. We’ve increased the Click Through Rate by 300%. We’ve decreased the average cost per click from $1.62 to 48 […]
Why Your Logo Doesn’t Matter
I don’t think I’d be on my own if I described the London 2012 Olympics Logo as rubbish. To add to that, consider this: the logo cost 400,000 British pounds. Many 6 year olds could have done a better job for a free icecream. The Logo Has Done It’s Job But the logo has done […]
Not All Marketing Is Good For Us
Not all marketing is good for us – but smokers with lung cancer already know that. And bad (as in ‘not good for the world’) marketing has been going on for years. Take Shark Fin soup. It’s long been an Asian delicacy – diners pay up to $120 a bowl. Shark Fins Have No Taste […]