One of our clients are the guys at Coastal Turf – Turf suppliers on the Gold Coast and Tweed Coast.
Robbie and Sarah run the business and came in for a meeting yesterday.
One aspect on their site we touched upon was whether to display prices of the turf. Prices range from $3.55 to $10 per metre – with most residential clients needing between 100-200 metres.
So anywhere between $355 and $2,000 depending on the turf selected and the size of your yard.
Testing Without Price Display
The decision was made to test the site by not displaying prices – after all, Robbie knows turf like you wouldn’t believe and it’s much better if he can have a chat with the customer and recommend the best turf for their particular situation.
(Then there is the other argument that a visitor who contacts Coastal Turf after seeing the price is a much better qualified prospect more likely to buy.)
Sometimes you need to give your potential clients just enough information for them to contact you. There is such a thing as too much information.
As leading turf suppliers on the Gold Coast Robbie will get enough info in the next month on whether the ‘no display’ is the right way to go.
P.S: That looks like one of my many lost golf balls.