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Why Headlines Matter – Title Changed

June 28, 2007 by Brendon Sinclair 1 Comment

I just changed the title tag of this site to “Web and Marketing Tips To Make You Money.”

The title tag used to be “Tailored Info – Web & Marketing Info.”

What this does is changes the feed title this site displays for all those people who read this blog through RSS feeds.

I was just looking through my Bloglines feeds (where I check updated blogs I read) and saw “Web and Marketing Tips To Make You Money” – I clicked on it before I even realised it was my site.

The Title Took My Fancy

I clicked on it because the title took my fancy.

What do you think? Better title tag?

If you’re reading this through a feed did you notice the change?

You see, words matter.

Headlines have to grab our attention otherwise our fantastic offer, whatever that may be, won’t even be seen.

Which headline would you click on to read more?

Gold Coast Web Design

or

The Secret Of A Million $ Web Site

Words matter online.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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Comments

  1. Anthony says

    June 29, 2007 at 4:03 pm

    On individual article pages you should change the order of the site tagline and the article headline. Allows search engines to better read what’s happening and for listings in SERPs as well as also helps users with an addiction to firefox multiple tabs.

    Reply

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