I just edited a bit of copy on this web site: From Brendon Sinclair’s web and marketing tips blog – read heaps of articles, blog posts and much more. to Brendon Sinclair’s web and marketing tips blog – get your business booming with real life practical tips and examples to make you more money. ================================== […]
What Would A Lawyer Know About Marketing??!
I read through quite a few blogs each day – 152 in my feed and numerous others I find in my web research. Today on a legal marketing blog I found an interesting post: Which is Better: Advertising or Public Relations? Tom Kane has a slight leaning to PR, but it has been my experience […]
This May Be The Nerdiest Thing You See Today
It’s Mark Wielgus who runs 45n5.com. A different way to give a shout out to others – great stuff by Mark. (Thanks to Shawn Collins for the heads up.)
How To Do A Survey
I was thinking today…….I do it occasionally ;o) Yesterday I was speaking with a client about surveys and the most effective way to get them done. When I say “effective” I don’t mean getting the most done in the shortest period of time. I mean “effective” across a whole range of criteria that includes: useful […]
The One Thing You MUST NOT Do With Your Web Site
……is get it built and then leave it there to be found. Get your web site built and then market the hell out of it. Search engine work Pay per click ads Article distribution Print ads Signage Offline PR Online PR and much, much more If you build your web site and don’t market it, […]
The Same Reason You Don’t Want Britney Spears Promoting Your Child Care Centre
Here in Australia we have a well known ex-sportsman called Glenn McGrath. Glenn is promoting a carbon offset program via Landcare Australia. That’s great – using his profile to help a good cause. But here’s the thing – Glenn drives a Hummer. Yep, a Hummer. The gas guzzling, planet destroying monstrosity of a car. Glenn […]
The 8 Steps To Great Media Coverage
I’ve had a couple of people ask me about the tricks to getting the excellent media coverage our Perth to Paradise ride received: Firstly, there really aren’t any ‘tricks’……but you do have to give a bit of strategic thought to what you’re doing and why. Whilst what I’m about to say might appear a bit […]
Why Didn’t The Newspaper Show My Face??!
After last week’s media interviews when launching the Perth to Paradise bike ride, we made the local newspaper today (I’ve just popped the article below). Incredibly (!!) they decide to run just the picture of Jack by himself. Not the shot of Jack and I together. I can’t imagine why. After all, take a look […]
TV Commercial Production
David Simpson is a mate of mine who runs a TV commercial production business here on the Gold Coast. He produces commercials for agencies all over Australia (and beyond) and we were talking today on how the Internet has revolutionised his industry. You see, now you can get a TV commercial produced (and aired) for […]
Any Publicity Is Good Publicity…….I Think
A client of mine has received what can only be described as the worst publicity ever for someone in his industry…..or so you’d think. A disgruntled customer has made allegations and started a lawsuit against his parent company alleging very significant harm from the products he sells. They’re the sort of claims that you’d think, […]