A client of mine has received what can only be described as the worst publicity ever for someone in his industry…..or so you’d think.
A disgruntled customer has made allegations and started a lawsuit against his parent company alleging very significant harm from the products he sells.
They’re the sort of claims that you’d think, very reasonably, would have a very significant negative impact on the business. Sink it, most likely.
But here’s the thing – sales have been at record levels ever since the allegations were made.
The more coverage given to to allegations, the better the sales.
I don’t quite understand it, other than maybe the old cliche that any publicity is good publicity.
I never used to believe that until I saw this in action.
I’m not sure of the point of this post, other than to say that when it seems like the end of the world, its usually isn’t.