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Any Publicity Is Good Publicity…….I Think

March 10, 2008 by Brendon Sinclair Leave a Comment

A client of mine has received what can only be described as the worst publicity ever for someone in his industry…..or so you’d think.

A disgruntled customer has made allegations and started a lawsuit against his parent company alleging very significant harm from the products he sells.

They’re the sort of claims that you’d think, very reasonably, would have a very significant negative impact on the business. Sink it, most likely.

Record Sales

But here’s the thing – sales have been at record levels ever since the allegations were made.

The more coverage given to to allegations, the better the sales.

I don’t quite understand it, other than maybe the old cliche that any publicity is good publicity.

I never used to believe that until I saw this in action.

I’m not sure of the point of this post, other than to say that when it seems like the end of the world, its usually isn’t.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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