I’ve been reading a fair bit since I’ve been back in civilisation about buying links and how Google doesn’t like it (along with many commentators). This is essentially how Google works – they want to show the best sites possible to people searching for sites. Easy. Your Nuts Are Best Part of the way they […]
How Planning A Bike Ride & A Business Are The Same Thing
So much from our ride can be applied to business. All of it was based on the exact same principles. When Jack first came up with the idea to cycle across Australia we: did a feasibility study – we checked with experts to see if it was physically possible for a 15 yo boy to […]
The No BS Way To Generate Publicity For Your Business
It was the day before Jack and I started our ride in Perth (a city 4,500 kms away from home) when I found out the person who had promised to take care of publicity hadn’t actually done anything. “Very Difficult To Attract Media Attention” I was told how difficult it would be to arrange publicity […]
Spratti Comes Up With Ride Caricature
Legendary Australian caricature artist Phil Spratt (I feature his cartoons on this site every now and then) has sent through a caricature of Jack for the Perth to Paradise ride. Click for larger image That’s me at the back getting a drag along by Jack – pretty much how it will be for the […]
Marketing & Sales Case Study – Plus Great Music
I walked down to the famous Salamanca Markets in Hobart to grab something to eat before the 1 pm Greek Wedding I had to attend on Saturday. As I was walking out I saw a guy playing guitar – Cary Lewincamp is a brilliant guitarist and a guy Mel and I used to listen to […]
Jerk Off
This is my best bit of advice this year. Get rid of any client who is a jerk. Sure, it sounds harsh. But do it anyway. We don’t have any clients who are jerks anymore (and yes, I’m sure we’ve been jerks to some of our clients in the past). here’s what happens: You work […]
Control Your Brand 101
When I spoke to the Kingscliff TAFE students earlier this week, I strongly suggested that they control their brand as much as possible. The brand in this case being themselves. That is, when a prospective employer or client checks you out via an online search, you want to ensure they only find good stuff. These […]
World’s Best Guest Speaker – You Bet Your Sweet Ass I Am!
Look, you know me. And you know I’m good. Real good. Well, if that’s what you think you’re not on your own! You see, today I spoke at the Kingscliff TAFE to web design students. (And may I say, they are without question the best looking group of people I’ve ever spoken to! I thought […]
Kokoda Challenge Done & Dusted
Starting at 7 am on Saturday I was 1/2 of the Support Crew for my son Harry’s Kokoda Challenge walk team – the team consisted of 4 14yo lads and their teacher (Mr Hogan whom I blogged about below). Jason, Harry, Brandon – still with 30 kms to walk The 96 km walk was to […]
Hot Female Bloggers Might Be Getting Naked For Playboy!
Mike Arrington over at Tech Crunch has a story about a current poll on who is the sexiest female blogger (obviously if it was the sexiest male blogger I’d top the poll……don’t blame me, I’m just naturally hot!). The woman featured in the spot were asked (and gave) for permission to be included in the […]