If you’ve spent any time on the internet in the last week, you have probably heard that the social media industry is in meltdown after Facebook announced further changes to the News Feed that will affect Pages. There’s been a lot of hysteria around these changes and there are influencers within the industry labeling it […]
Tailored Media Blog archives for review - page 20 of 96
Check out our extensive articles within our blog categories below.
The danger of Facebook for business
I’ve always been of the opinion that having all of your eggs in the Facebook basket is bad for business. After all, you don’t want to give complete control of your online presence to a third party who will always act in their own interests. That’s why it’s essential to have a web site and […]
The trouble with using celebrities in your advertising
I recently wrote an article where I said you should *probably* use celebrities in your advertising. It makes for greater cut through – up to 50% higher recognition, added credibility and authority. But, as with everything, there’s a catch. And that catch is brand safety. As we’ve seen with US YouTube brand […]
Business gift giving tips
Christmas gift giving can be a challenge when you’re in business. You want to say “Thanks” to your valued clients, but you don’t want to offend someone or embarrass yourself with an inappropriate gift. To help you out, we’ve put together our top 3 tips on business gift giving as our gift to you (seriously, […]
Being seen in the right places
Have you ever been reading a magazine and wondered why that story was one of the few that made the cut? Well, it was no accident. There was most likely a team of professionals working to get their client in the media (print, digital or both!). Because not only is it important to be seen, […]
Nicely Positioned Ad
Now this was a nicely placed ad featuring Julia Roberts for Lancome. But it doesn’t quite fit with Julia’s “I want to be anonymous” line on the cover! Julia wants to be anonymous ……whilst doing ads for major brands! Positioning and placement are vital when marketing, as it can make or break a campaign. Be […]
SSL & HTTPS is really important for your website!
I’m sure you’ve seen all the headlines these past few years about hacking and data theft. For a while, it seemed like there was a new headline every week “Major website hacked! Thousands of users have personal data leaked!”. There has been a push for greater website security and privacy, and Google is taking big […]
Should You Use A Celebrity In Your Advertising? Here’s Why You Probably Should
Should I use a celebrity in my advertising?” Good question Brendon, thanks for asking. The answer to this is a pretty clear “Probably”. Sure, it depends on your message and your market and a variety of other factors. But remember this, marketing is about creating awareness as a first step. You only create awareness if […]
‘Tis the Season…for Facebook Ads
It’s true what they say…Christmas is a hectic time of year – especially when it comes to Facebook ads. With so many businesses trying to get the word out during the Silly Season, you’ll notice that the cost to reach your audience through Facebook ads will increase (if it hasn’t already!). This is because Facebook […]
The Value Of Reviews… And Why These Two Aren’t Really Dodgy
When marketing businesses we’re big fans of using testimonials, case studies and reviews to help build credibility and reduce the perceived sense of risk. You see, a independent third party endorsement provides significant value to a business with research indicating 92% of consumers now read online reviews. Star rating is the number one factor used […]