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You Don’t Actually Need A Web Site

February 24, 2012 by Brendon Sinclair Leave a Comment

You know what, you don’t actually want a web site.

A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page.

It doesn’t matter that your web site is a web site.

What Your Web Site Should Be

What it needs to be is a lead or sale generating tool.

It doesn’t need to be pretty or groovy or have lots of flashy bells and whistles.

What it needs to do is generate you leads and sales.

Don’t lose sight of that.

Quick & Simple Example

We recently redid a clients site.

It looks almost exactly how it always has.

Now it gets x10 the amount of visitors it used to get.  And those visitors convert to leads and sales.

  • Same look
  • Better web site structure
  • Better content
  • Better trust indicators
  • Better demonstration of the product
  • Better sales copy
  • Better search rankings

What The Client Says

“You are a legend. I am receiving a lot of enquiries thank you!

Cheers and many thanks for all your good work.”

Cheers
brendon-signature

Filed Under: Business Management, Business Marketing, Public Relations, Search Engine Promotion, Social Media, Web Site Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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