We look at a lot of aspects when developing a web site. Here are a few aspects we consider day to day when developing a site to be as effective as possible. Hope these tips help you. Virtues Of A Minimalistic Home Page The virtues of a minimalistic homepage Serve as a squeeze page (no […]
General Marketing
So near yet so far! The worst customer service.
I wrote this article a few years ago but nothing has changed and I think it has some important points in it so here it is again: I have an 11-year-old son called Jack. Jack loves camping. It was Jack’s birthday last week. He received $150 cash from various friends and relatives and had his […]
Sometimes You Just Have To Ask
One of our guys just had to double check after applying some anti-spam measures to a client’s site: Hi Nick, I’ve added and tweaked some anti-spam measures for that Free Quote form on your website. You should find that you get fewer offers for a mail-order Russian bride now. Please let me know if we […]
How To Raise More Money For Charity
My wife and I had dinner on Friday night with an old friend, Sandra and her husband. Sandra sadly lost her Dad to cancer a few months back, and her mother-in-law has recently been diagnosed with advanced cancer. Sandra wants to do something. She knows firsthand the devastation that cancer can bring and wants to […]
One of the biggies in selling your product or service
I’m a guy and that means I think I’m perfect! (Us guys are all ego driven!) But I’m actually not perfect. I’m short-sighted – which means things far away are a bit of a blur. So I wear contact lenses. Soft, disposable contact lenses that last about 2 weeks. When I take my contacts out […]
What Makes A Good Author Photo In Google’s Results
Everything matters with your web site. Everything has an impact. Little things matter and sometimes they matter a lot. We’re doing some worth on Google avatars in search engine results and have been doing some testing. Here’s a couple of articles that talk about what makes a good author avatar. Part 1 shows us some […]
Business Genius or Complete Dumbass?
I have a mate who has just had some long awaited business success. This is what he told me after he made the massive deal: “I’m not sure if I was stupid for persevering with the business for so long, Or smart to stick with the business with full faith it would be successful.” The […]
How to sell anything to anyone, and have them begging for more!
Okay, so I lied!! Maybe. If you read that headline above, then you’re probably expecting an article on selling. But this article has nothing whatsoever to do with selling. But if you do what this article says, your customers will buy from you all day, everyday. And keep on coming back to buy again! Selling […]
How to run an Ad campaign… (And how to win ‘The Apprentice’)
Last night I was sitting in front of the TV when an episode of ‘The Apprentice’ came on. The series has been run and won in the USA. It’s a reality TV show where a bunch of people perform a range of business tasks to impress the ‘Boss’ – Donald Trump. Last night the two – […]
How To Get A Book Deal
I’ve written a book and been lucky enough to get it published. I have a client who has written 2 best-sellers here in Australia. Another one has written a small niche industry specific book with terrific success. Getting a book deal is not the easiest thing in the world, but by following the below guidelines […]