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I Have A Pen

March 30, 2005 by Brendon Sinclair 2 Comments

Yes, I know. Not a very exciting headline to be sure. Here on the Gold Coast (as in many places) businesses receive a promotional pen from promotional companies every 4-5 weeks. Different companies send different pens. These free pens are personalised with our business name and phone number. Along with the pen comes an order […]

Why Your Web Site Has To Be Easy, Easy, Easy To Use

March 15, 2005 by Brendon Sinclair Leave a Comment

I’ve been a big advocate of making web sites as simple and easy to use as possible. No Flash, no trendy navigation bars, no nothing that requires even a tiny bit of browsing skills. And here’s why. Of the top searches for week ending March 13 2005 “Yahoo”, “MSN” and “Google” are in the top […]

“Why should we pick you to develop our web site?” Part 3

March 9, 2005 by Brendon Sinclair Leave a Comment

Hello. I’ve mentioned Experience, Credentials & Guarantee already as the aspects that set us apart. But I think the biggie is this next one: Value By that I very simply mean this: We aren’t the cheapest but we do provide fantastic value for money. I always think examples are a little dull, but here goes […]

“Why should we pick you to develop our web site?”

March 7, 2005 by Brendon Sinclair Leave a Comment

That’s a great question. And a question I get fairly often – though it’s not always put that way…..but that’s what the person in front of me is trying to get at. The Truth The truth is there are a good number of decent web developers about. Finding them is the tricky bit of course […]

The Only Way To Judge A Cheesecake

March 3, 2005 by Brendon Sinclair 1 Comment

Laura, the running star I mention below, is also my beautiful 13 yo daughter. As 13 yo girls tend to do, Laura goes to the local High School. She’s a lovely kid – always willing to have a go at new stuff. One of her classes at school is “Home Economics”. Which is, and correct […]

Measuring Risk & Reward

February 24, 2005 by Brendon Sinclair 3 Comments

After the photo on the blog yesterday regular reader Karine wrote in the comments “But, isn’t there a risk here as far as your credibility is concerned? I know no risk, no gain, but still. This is a professional blog, isn’t it? So, what does YOUR market think?” ============================ Hi Karine Hope you are well. […]

Print Media Is The Most Credible

February 16, 2005 by Brendon Sinclair Leave a Comment

The most credible media is print. No question about it. That’s not based on any scientific data, survey or detailed analysis. That’s just me. I was reading some email newsletters today and came across the phrase “USA Today published 2 articles today on………..” Another newsletter told me that something else was gaining acceptance because a […]

Taking Over A Web Site

February 11, 2005 by Brendon Sinclair Leave a Comment

Howdy. I played golf yesterday with a guy who’ll be taking over a business that generates some of its sales via the company web site. After thinking about it a bit here was the general advice I gave to him regarding what to do with the web site when he starts in the business. 1. […]

Unscrupulous Companies Don’t Deserve Your Hard-Earned

February 4, 2005 by Brendon Sinclair 2 Comments

Had a resort manager client call me today after he was approached by a web site selling links from their web site. The fee for a link to my clients web site was a hefty $350. The salesperson selling the link told him the site was in the Top 100 in the world and generated […]

The Art of the Start – a blueprint for entrepreneurs (and it’s free!)

January 28, 2005 by Brendon Sinclair Leave a Comment

Many people I speak with are afraid to go into business for themselves. “Afraid” is not really the right word….more “anxiety”. They feel as those they need to have everything planned out to the nth degree. The hardest thing about getting started is getting started The hardest thing about getting started is getting started. It […]

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