The most credible media is print. No question about it. That’s not based on any scientific data, survey or detailed analysis. That’s just me.
I was reading some email newsletters today and came across the phrase “USA Today published 2 articles today on………..”
Another newsletter told me that something else was gaining acceptance because a story about it had hit the newspaper.
But Why Is It So?
But why? If I had to guess (and I do!) I’d say that newspapers and magazines are so credible because of 2 main reasons.
# 1 is history. The old cliche image of the tenacious newspaperman on the trial of a big story looms large for many people.
# 2 is tangibility (if that’s even a word). Print media is tangible. It’s solid and real. That might help aid the perception of providing solid and factual information.
That’s Well & Good – But Why Do You Care?
You might care if you market your business (and we all do). A well placed story can provide huge benefits. And so can, to a lesser degree, can print advertising.
One thing I try and keep in mind with our customer service is “It didn’t happen until the client knows about it.”
Meaning when something positive happens in our business or with the client’s business because of what we do, it makes sense to let the client know. Because only then is it useful.
Applying that to print media – it’s not credible in the business world unless it makes the newspaper.
Print media can be a fantastic way to market your business. Check it out today.