Howdy. I played golf yesterday with a guy who’ll be taking over a business that generates some of its sales via the company web site.
After thinking about it a bit here was the general advice I gave to him regarding what to do with the web site when he starts in the business.
1. Configure quality statistics program onto the web site (if none exist).
2. Ascertain the number of sales coming through the site.
3. Obtain full details of all web marketing strategies implemented so far.
4. Obtain costs and passwords associated with web presence:
Domain name expiry date
* expiry date (if any)
* FTP username and password
Once you have all that information you can go to a trusted web expert and have them review everything. That way you’ll be sure you’re getting the best deals on the various aspects, as well as an idea on how well the site performs.
And, most importantly, you’ll have a benchmark to measure all of your future web strategies against (whether that be a redesign, edits, marketing, whatever) – from there you can establish an accountable marketing strategy for your Internet presence which will enable you to track the benefits of the strategies you implement.
And yes, in case you’re wondering I did lose golf. By a shot. Damn!