In today’s show on the ABC I’ll be talking about Internet fraud and identity theft. Firstly I’ll mention the more common Internet frauds. 1. Phishing – the term given to where the web sites of a reputable financial institution (usually a bank) is partly copied and placed onto the Internet. An email is then sent […]
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Email Matters – Show notes from radio show
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The Media Contradiction
Hello. Here in Australia we have a cricket player called Shane Warne. Shane is one of the greatest ever players of Australia’s national game and, as such, is of high interest to many Australians. With having such a high profile Shane was sought after as a media commentator. Indeed, he’d been groomed by one of […]
Why Your Gut Feeling Is Always Right
I was walking down the hospital ward corridor at about 11.45 am.I wandered into a patient’s private room for a reason I can’t now recall (although I do remember he was recovering from having his stomach removed a few days earlier). He was sitting on the edge of the bed. I said to him: “How’re […]
High Perceived Value, Low Cost
Yep, this is a kayak. And that’s my son Jack showing off on it. Not only can he paddle a kayak sitting down but the little smarty pants can stand up on the thing and balance (this is a kid who can take a flying run up and jump up onto a Swiss Ball and […]
The Power Of The Retailer
One of our clients has built up a decent sized e-commerce business from his apartment here on the Gold Coast over the past 3-4 years. He started with just one- (1) product but has now grown to over 5,000 products. Because of the many cost advantages of having an Internet-only store he has been able […]
My Favourite Photo
Okay, I admit it. I’m an ego maniac. My favourite photo is of myself. On the back of the above photo my brother Bryan had written: “We all go fishing a lot. Brendon comes and catches biggest fish ever caught by a Sinclair. It was 1 1/2 bricks long. 1973.” Memories Of Childhood That photo […]
Not Keeping The Rain Off
The picture below is looking at the Cafe directly below our office (the 4 businesses below our offices are, in order, a Korean restaurant, Dominos pizza, a Cafe, a Bakery – it’s the prefect place for an office!). As you can see their are umbrellas for each outside table. That’s great except for this […]
How Silly Am I?
The pain is an unrelenting throbbing from the top of my mouth right to the top of my head. My entire face aches. If I close my eyes it eases a little. 8 months ago I went to a local Dentist and had a tooth taken out from the top right hand side of my […]
Should We Educate Our Customers?
One aspect of our marketing I’ve always been passionate about has been the education process – my thinking being that if our clients understand what we do then they’ll be more likely to “get it” and thus more likely to recognise us as the people who’ll provide the best solution. I think I was wrong. […]