Interesting story just now on News.com.au re online shopping.
Here’s the interesting stuff:
- Local retailers account for almost 75% of the $12.3 billion spent online in past 12 months.
- Peak sales time is our lunch break, then 8pm – 10pm
- Under-30s are the fatest growing group of shoppers (almost 50% of all online purchases)
- Currently 5.6% of the $221 billion retail market is spent online.
- NAB expects 20% annual growth over next 4-5 years. (PDF link)
UK and US online retailers see about 10% of total sales.
This crap about a GST on international sales is rubbish – most shoppers are local already. Which is interesting, given the current Aussie dollar strength gives us greater overseas buying power.
Strongest spending patterns are in ACT, NT, and WA. Maybe that’s a strong indicator that remote areas turn to shopping online.
Key points:
- Online sales still set for massive growth
- Local retailers favoured over international
Cheers
