Okay, now these results are from a web site that’s been live for 10 days.
It’s a site selling horse tack (horse bits). It’s a new design of horse bit and for that reason people want to check it out thoroughly and see what others say.
The testimonials page is the most visited page on the site. It gets twice as many visitors as any other page…..and that’s despite it not being a top level navigation button (it links from every page via a text link).
Testimonials Reduce Perceived Risk
With this product, industry experts have given it the thumbs up. And that reassures visitors to the web site that the bit is quality and useful. Which increases sales.
Can you use testimonials better on your site?