• Skip to primary navigation
  • Skip to main content

Advertising agency for the modern age

07 5534 1228

Main navigation

Close menu

  • Home
  • What
    • Advertising
    • Creative
    • Gold Coast SEO
    • Brisbane SEO company
    • Public Relations
    • Website design
    • Sponsorship
    • Web Development
    • Portfolio
  • Who
  • Blog
  • Contact

Menu

Why Marketing Doesn’t Stop Girls From Smoking

June 19, 2006 by Brendon Sinclair 5 Comments

I was talking with someone on the weekend and they were of the view that marketing is pretty ineffective in stopping people from smoking.

His thinking was that despite all of the anti-smoking marketing, people still take up smoking. The largest increases are in the number of girls/young women taking up cigarette smoking.
And when you think about it, there is tons of anti-smoking marketing and absolutely minimal smoking advertising. And most of us are well aware of the dangers of smoking.

So why doesn’t the marketing work?

The Marketing Doesn’t Work Because It’s Not Strong Enough

That’s right, the anti-smoking marketing doesn’t work because it’s not strong enough to beat the pro-smoking marketing.

Why People Take Up Smoking

1. Because marketing works. The marketing that gets people smoking is peer group pressure (a kind of word of mouth). As anyone who has ever been a kid knows, this is an incredibly powerful pressure.

2. Family influences – the child sees a parent smoking and emulates them. (Some say this is a genetic thing caused by the “Stupid Gene”.)

Marketing works. And marketing isn’t just a newspaper ad. Marketing can be a whole range of influences.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Reader Interactions

Comments

  1. Anonymous says

    November 26, 2007 at 6:21 pm

    A reason that the marketing doesn’t work is that it’s too strong or just plain stupis. Smokers see the anti-smoking ad and it just angers them or just makes them want to smoke.

    Reply
  2. balls says

    December 6, 2007 at 1:30 pm

    maybe girls are smoking because it acctually turns guys on? I know if see a girl smoking I’m more likely to hit on her.

    Reply
  3. Anonymous says

    March 4, 2008 at 7:43 pm

    Do you really believe that the increase in girls smoking is becauuse of marketing/advertisements?? What absolute nonsense. Girls start to smoke because it looks sexy, pure and simple. If it was discovered that wearing make up had possible long term negative impacts on health, do you think thy would all stop wearing make? Of course not. Smoking is exactly the same, it adds to the allure of a woman. The only thing that will prevent girls from taking up smoking is when, or should I say if, they see that smoking is akin to having a wart or two on the end of their noses, and they discover that no one fancies them.

    Reply
  4. Anonymous says

    May 6, 2008 at 9:41 am

    Very well said.

    Reply
  5. Anonymous says

    July 23, 2008 at 3:34 pm

    smoking is a social revolution.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Tailored Talk and stay ahead of the game

View Newsletter Archive

Get to Know Us

  • Home
  • What We Do
  • Case Studies
  • Brendon Keynote Speaking
  • Partner Program
  • Contact

Get There Quick

  • Home
  • Services
  • Gold Coast SEO Company
  • Brisbane SEO company
  • Public Relations Gold Coast
  • Website Design
  • Clients
  • Team
  • FAQ
  • Blog
  • Contact

Advertising Agency Gold Coast

Phone: 07 5534 1228

Email: team@tailoredmedia.com.au

Media information about Tailored Media & Brendon Sinclair

Google Partner

Copyright © 2025 Tailored Media. All Rights Reserved.

Sitemap Admin