We finished some work with a client the other day. After much thought and review (we rang his staff to find out his interests) we decided to buy him a book as a “Thanks for your business” gift. I bought it tonight – it’s a best-selling book written by one of our clients we manage (always support your clients wherever possible).
The offices next to us have been empty for a year or so. New tenants move in next week. We’ve decided to buy them a bunch of flowers and a bottle of wine to say “Welcome to the joint. Hope your business prospers.”
Both of those things are out of the ordinary
I’ll guarantee that the client very rarely (if ever) gets a “Thanks for your business” card and gift.
And I’ll guarantee that the people moving in next door will be surprised, delighted, amazed and grateful (not quite that excited, but you get the idea!).
Will those things generate us more business?
Specifically, I have no idea.
But I do know that us being nice and thoughtful to others has generated us a lot of business over the years.
Be different. Be daring. Do something stupid. Stand out and your business will get recognised, talked about and visited.