I went to a lunch yesterday where the guest speaker was a guy called Pat McCarthy from a business called The Perfume Connection. The business had recently won our city’s top business award and Pat spoke at length about how he and his wife (Penel) had built the business from day one.
The Perfume Connection has built to almost 50 stores and $50 million pa in revenues in 12 years.
Pat finished off his speech by commenting what the win meant to him and his team. He then went on to say something pretty insightful about Award wins – and I’ll paraphrase here
Use The Award
“If you win an Award and get a trophy and put it in your boardroom, that’s great. But if you win a major business Award it can be so much more. Use that Award to:
- attract more customers,
- reassure customers as to the quality of your business,
- become an employer of choice and attract the right people,
- increase your business’ recognition,
- motivate your staff &
- recognise your team’s valuable contribution.”
As Pat said, an Award can do a whole lot of good once you’ve won it. Use it to its full potential.