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What gets measured gets done – what that means for you

October 20, 2003 by Brendon Sinclair Leave a Comment

Just a quick note on reviewing the work practices of your staff with them being aware of it. Remember this:

What gets measured gets done.

It is far more accurate to measure aspects of your business – such as sales staff – without them being aware. Only then will you get a truly non-biased idea of what is really happening each and every day.

That’s why the Mystery Shopper is much more effective at giving you a clear picture.

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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