I’ve written before about how we (meaning me and you) can undervalue our expertise because what we do comes so easily to us. I’d like to address this topic a little differently today.
Clients pay us for our expertise. So that’s what we need to give them.
My car was in the garage last week getting some work done. The mechanic rang me up and told me what needed fixing. He gave me a list of options.
I had no idea which option to pick
I’m mechanically challenged. I said “Well, what would you recommend I do?” He repeated my options.
I was still in the dark. Sure, it’s nice to get options. But it’s better to get solutions.
When you make your offer to a client it makes sense to say “These are the options and this is our recommendation based on this, this and this.”
Expertise is what people pay for.