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The Anti-World Cup Promotion

June 26, 2006 by Brendon Sinclair 2 Comments

Here in Australia the entire country (including me) has jumped on the Socceroos bandwagon as we’ve progressed in the World Cup. Just about every business is using soccer analogies to promote their stuff.

But How About you Do This

How about your business becomes the anti-soccer/football voice.

“Had enough of the World Cup? Come into my restaurant and we’ll not mention it – no banners, no TV’s, no staff talking about it. Nothing. Enjoy the peace – eat at Joe’s!”

Not only will that make you stand out in a cluttered market, but it will also get you some publicity I’d be sure.

Think different. Act different. Get noticed.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Reader Interactions

Comments

  1. Arne Kriedemann says

    June 28, 2006 at 1:26 am

    Hi Brendon,

    greets from germany, just around the globe, where the world cup takes place.
    Your idea is quite interesting, but not new, I’m sorry!
    There are quite some retaurants and bars which have a sign above the door or in the window: No world cup here, no tv, no radio,…
    b.t.w.: I’m sorry for the australian team because they played so good and Italy had a lot of luck!

    Greets

    Arne Kriedemann

    Reply
  2. Brendon says

    June 28, 2006 at 9:25 am

    Thanks Arne

    Yep, a lot of ideas have already been done but that’s often good because you can see if they work.

    Must be fantastic there for the World Cup. Poor Australians :o( – so near yet so far!

    Cheers

    Brendon

    Reply

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