Here in Australia the entire country (including me) has jumped on the Socceroos bandwagon as we’ve progressed in the World Cup. Just about every business is using soccer analogies to promote their stuff.
But How About you Do This
How about your business becomes the anti-soccer/football voice.
“Had enough of the World Cup? Come into my restaurant and we’ll not mention it – no banners, no TV’s, no staff talking about it. Nothing. Enjoy the peace – eat at Joe’s!”
Not only will that make you stand out in a cluttered market, but it will also get you some publicity I’d be sure.
Think different. Act different. Get noticed.