That’s not such a great heading, because there are many things you can do to achieve marketing success. But this one is a biggie!
You have to stand out. If you are the same as your competitors, then the buyer has no reason to buy from you. It’s sometimes called your unique selling proposition. That’s fancy talk for “do something different.”
It doesn’t have to be price. Sure, price is a consideration for many people, but it doesn’t have to be the difference.
What is your unique selling proposition?