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People Lie – Just Ask Them

April 22, 2008 by Brendon Sinclair Leave a Comment

I received a fax offer for a Widescreen Flat Panel Monitor from Dell yesterday.

The heading says:

“85% Of Small Business Managers Want Environmentally Friendly IT Products”

Ummmm, no Dell. They don’t. The correct heading would be:

“85% Of Small Business Managers Will Say They Want Environmentally Friendly IT Products, But When They Go To Purchase They’ll Buy The Cheapest IT Products That Will Do The Job They Want Done.”

It’s the classic mistake marketers make.

Always, always, always ignore what people say they’ll do and act upon what they actually do. They’re usually 2 completely different things.

Sad sometimes, but true.

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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