After Jack bought all of his camping gear for his birthday, we just had to try it out. So off we went camping – out the back of nowhere to an old bush camp site.10 pm middle of a Rain Forest, miles from nowhere.
2 excited boys. 1 still wearing his bush hat (must think the moon will get in his eyes??!). 2 nervous looking females – 1 was earlier spooked by a frog! Note the lantern and the torch in Laura’s hand.
Being the good Scout he is, Jack has waterproof matches in his pocket in case they both fail. He also has his Swiss Army knife.
If you read the blog (Tuesday, September 28) about Jack’s camping store adventures – he also bought a camping knife, knife sharpening stones and some rope after I wrote that.
The day after this photo was taken Jack went back to a camping store and bought extra tent pegs and a canteen to drink from.
Keeping on the camping store theme, how does a camping store get customers like Jack?
Some customers are better than others
Why spend your precious marketing $ on a customer who’ll come in once and spend $5 when, with a bit of targeting, you can get to kids like Jack who spend heaps, come back every week and are a source of referrals for you?
Here’s 2 easy ways:
1. Make an offer to the local Scout Troop: donate gear, donate some money, offer the use of some trial gear, take an ad next to the Scout Hall. That would get to kids like Jack.
2. Make a deal with a camping place: you’ll display their brochures if they display yours. Maybe get the camping grounds to provide a value added “Thanks for camping” pack that offers camping tips, free resources and special offers in your camping place. That would get to kids like Jack.
Not all customers are created equal. Business success is much surer if you find the ‘best’ customers.