….then it usually is.
“NOTE: We are not spammers and are against spamming of any kind.
We are sending this mail with sole objective of link exchange for reciprocal benefit.
If you are not interested in Link Exchange then you can reply simply “NO”, we will never contact you again.
Dear Webmaster, We recently came across your site while searching for potential link partners for a client site I am currently promoting …….”
And Then it Finishes With….
“We are waiting for your possitive & soonest reply”
…..then you just know it’s spam!