Bob’s blog is one I read regularly – he makes some terrific points about business.
Bob has followed up with some new TV commercials. He has 6 testimonials ads in the mix. I’ve just checked out the ads and some of the sites associated with the ads.
Being a male I was naturally attracted to the web site of JoeBikini.com after viewing the ad.
Joe Is Wasting This Opportunity
Man, is this Joe guy wasting an opportunity. Joe would be receiving thousands and thousands of visitors. But, unfortunately, his web site is a mish-mash of stuff that is completely confusing. It took me probably 5 minutes on the site before I figure out what the site is for.
Once I figured that out I eventually found a ‘Buy” button and was presented with a poor order form that would turn most web visitors off.
The point of this? (I don’t want to bag Joe. After all he’s done a good job getting the exposure)
The point is your web site needs to be simple to understand. Simple to use. Simple to buy from.
Joe has huge potential right now to make some good sales, but his web site is so poor that he’s letting prime potential customers down.
But He’s Not Alone
We worked on the site for a little (just testing a few different things) and then promptly forgot about the site. When the domain name (ugg-boots-direct.com) came up for renewal I declined.
After all, the site was no use to me anymore.
It was only about a month later that I realised the site had been generating some nice revenues from the advertising on the site! Ooooops! I quickly renewed the domain and put it back into service.