For example, if you have no marketing experience it might make sense to get a franchise so you can use the marketing expertise of the parent company.
A Subway has just opened up about 100 metres from the office.
Last week a Subway employee called into every single local business in the area, introduced themselves and gave away free discount cards.
We’ve been in the offices here for 5 years and that is, from memory, the first time any local business has ever called in and introduced themselves and asked for business.
It’s a simple fact that business is about people. The better you know someone the more likely you are to do business with them.
Great work from Subway.
Have you introduced yourself to all potential customers?