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Don’t meet expectations

March 22, 2004 by Brendon Sinclair Leave a Comment

In business you should never meet the expectations of your customers. It’s simply not good enough. Sure, it won’t make you any enemies. But it won’t generate that all-important positive word of mouth about your business.

And I try and practice what I preach. Like today for instance.

Kimberly won the book

I’ve only just checked my email for the day – at 11.28 pm. The winner of our survey competition, Kimberly, has responded. You might recall Kimberly won the prize for doing the survey. A $50 book from Amazon. But that’s not what I offered her.

Offering that book would meet her expectations.

This is what I offered. I offered Kimberly a choice:

1. The $50 book from Amazon

2. My Web Design Business Kit – value of $197 US

3. $50 cash

Giving Kimberly a choice like that exceed her expectations. And that affects the way Kimberly feels about me and in a positive way.

It’s the little things that count.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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