In business you should never meet the expectations of your customers. It’s simply not good enough. Sure, it won’t make you any enemies. But it won’t generate that all-important positive word of mouth about your business.
And I try and practice what I preach. Like today for instance.
Kimberly won the book
I’ve only just checked my email for the day – at 11.28 pm. The winner of our survey competition, Kimberly, has responded. You might recall Kimberly won the prize for doing the survey. A $50 book from Amazon. But that’s not what I offered her.
Offering that book would meet her expectations.
This is what I offered. I offered Kimberly a choice:
1. The $50 book from Amazon
2. My Web Design Business Kit – value of $197 US
3. $50 cash
Giving Kimberly a choice like that exceed her expectations. And that affects the way Kimberly feels about me and in a positive way.
It’s the little things that count.