I think I harp on this a bit, but it’s because it’s the absolute biggest mistake in business most people make.
This mistake is, in my view, the single biggest reason most businesses fail.
- Just because you cook fantastic food doesn’t mean you can run a successful restaurant.
- Just because you design beautiful web sites doesn’t mean you can run a successful web site business.
- Just because you’re great at gardening doesn’t mean you can run a successful gardening business.
Make no mistake – Business is about marketing
Yep, business is about getting customers.
That’s the hardest part. Being great at what you do won’t mean you’ll be successful.