Whilst my telemarketer yesterday was just plain tedious, it’s nothing compared to the brilliant insult from this telemarketer when the poor guy on the other end (who has hearing problems) can’t understand the question.
The telemarketer is from a business called Blue Print Web Marketing.
Right now the guys at Blue Print Web Marketing are sitting there thinking “Aaaaaaaargh, what are we going to do now??!!”
Their web site has either crashed under the weight of visitors (the post about the insult has made the front page of Digg), or been removed by the owners.
Will be interesting to see how these clowns respond to the PR nightmare they have created.
Click here to listen to the call.
Cheers
Ha ha, this one is great. talk about a lot of lessons in one phone call…
1. I’ll leave out the obvious … don’t make rude comments about others to strangers … dumb.
2. But the thrust of this mis-guided sales pitch is wrong, wrong, wrong. Brendon has mentioned it several times here. I’ve bene in some on-going discussions on my blog too on this issue … under the general heading that the world is not flat. Business online should be seeking growth and expansion outside their hom emarkets, not treating international reach as asomehting to avoid … and any pitch that is aoimed, as this one was, toward the cleint being stupid (wasting ad dollars) is a bad choice. In the real world your potential cleint may indeed be doing somehting stupid … but it’s bad business to try to tell him that. Build on positive alternatives, not pointing out mistakes.
3. The biggest lesson anyone who sells on the phone should take from this egregious example … especially in today’s VOIP world, calls are not always clear. Many telemarketers, in particular, use headsets and other equipment that makes their voices unclear. …. if a client says he is having trouble hearing you … take steps to correct that problem first … you can’t sell a lifejacket to a drowning man if he can’t _hear_ you.
PR nightmare or viral link bait?
Thanks guys
Andrew, it must be the cync in me but that was the first thing I thought of!
But then I thought, nah, the reputation damage wouldn’t, I don’t believe, outweigh the value from the links.
Hope you’re well.
Cheers
Brendon