A Few Quick hints If You Run A Gym
As regular readers will know, I’m always checking out other business to see how they could do it better.
Here’s what could of happened after I joined up the gym yesterday.
1. Received an SMS (mobile phone text message) a few hours after I joined saying “Hi Brendon. I’ve just finished your paperwork – all done. Thanks so much for joining – it’s a great club and I’m sure you’ll have a lot of fun and get fit. Let me know if I can ever help with anything. Mary.”
2. Received an email message a couple of days latter saying “Hello Brendon, I see you’ve been in a couple of times already. Great stuff! Don’t forget your personal session on the 8th at 8 am. Mary.”
I’d also send an SMS and/or email reminder for that session on the 8th. I’d send an SMS to me on my birthday. And I’d send SMS messages as I come up to renewal (with some kind of incentive to renew early).
(The club doesn’t look like it has an email newsletter either. That’s the first thing I’d develop.)
What The Above Will Do
Those simple, cheap (an SMS message costs 12 c – I buy my SMS messages in lots of 1,000 from Distributeit.com.au so I can SMS from my computer) and easy (you can set SMS and emails up so they go out when you want them to) strategies would do the following:
- Reduce number of people who cancel after the initial cooling off period (you can cancel the membership within 7 days – buyer’s remorse can kick in quickly)
- Increase the likelihood of people renewing their membership
Can you implement those quick, easy and cheap strategies into your business?