Part of our business is managing public speakers. Some of the speakers we manage command $5,500 for a 1 hour speech. That’s good money in anyone’s language. Companies with the need and the budget for our speakers are limited in number. So the question for us is how to find companies that would pay that […]
How we got a great testimonial from a happy client
We received a beautiful testimonial from a client today telling saying how thrilled they were with our work and how heartily they recommend us. Here’s the secret for receiving great testimonials Ask. Yep, just ask your happy clients for a testimonial. They will be, I’m sure, happy to oblige. Then you do this 1. Frame […]
Why I speak
No, it’s not because I like the sound of my own voice! I speak occasionally to business groups, business students, etc on a range of topics. I have 3 main topics: * Marketing – why you should stop, then start * The Power of Image – how to get what you want, when you want, […]
Clients want your expert opinion
I’ve written before about how we (meaning me and you) can undervalue our expertise because what we do comes so easily to us. I’d like to address this topic a little differently today. Clients pay us for our expertise. So that’s what we need to give them. My car was in the garage last week […]
The stupidest people in the world??
Here in Australia one of the major sports is a game called Rugby League. It’s similar to American football. At the moment one of the high profile teams are battling a crisis. A couple of weeks ago the “Bulldogs” played a pre-season game in a place called Coffs Harbour. Subsequent to this a woman has […]
Few sales……………but great awareness.
The web site launch went okay with the TV show airing a segment on the product. This increases the awareness of the product amongst about 500,000 viewers. That’s terrific. Sales were slow and didn’t quite reach 50. When you measure your marketing campaign, don’t say what I just did… “increases the awareness of the product […]
1 day. 1 business. Experience counts.
Last Thursday I finalised a deal with a Sydney businessman. It was for a web based business for ourselves through which we’ll distribute his product. On Friday I briefed one of our designers on the web site requirements. He finished the logo and the web site on Saturday. Then our programmer did his magic on […]
Even night owls need service
I’m off to Sydney on Wednesday with Jo. As you can probably tell from the late hour of my usual posts, I’m a night owl. Last night at 1 a.m I booked our flights on the Internet. And promptly booked the wrong day. D’oh! We’re flying Virgin Blue, so I quickly checked up on their […]
Psssst – did you hear this?
In one of the newspapers I read today, there was an article talking about “Whisper” marketing. The example used was this: A good looking girl in a bar starts chatting to a guy. He buys her a drink. She asks for a new vodka, called “Vodka-O”. Whilst she is drinking it, she talks up the […]
The hot idea for today
It’s hot here. Real hot. As I said in the other blog – on the home page – I’ve just come in from a run. The reason I ran at 9.30 pm because it has started to cool down. As I was running I thought about business One part I was thinking about was this […]