Developing the right content for your web site can sometimes be a tricky business. After all, you can never be sure of what your visitors want to read. Or can you? I always say that my biggest strength is that I don’t know much at all. And it’s true. The Only Thing I Can Do […]
How To Lose A Client In 1 Easy Step
I lost a client a while back. When we went to register her domain name (a .com.au) we needed the clients ABN (a business number). Because she didn’t have an ABN we weren’t able to progress in the purchasing process. I rang the domain name registrar and mentioned the client didn’t have an ABN so […]
Localising Your Web Site
We talked below how people like to deal with sites that are close to them – for example, UK searchers tend to visit .co.uk sites because they believe the site will be more relevant. So a couple of ways to assist the visitor perception that you are local is with: relevant domain name (i.e. if […]
The Reason Nurses Get All The Trust
I’ve been giving more thought to this credibility issue I discussed below. As regular readers might know, in my deep dark past I was a nursing sister/male nurse. I was talking with an old nursing colleague the other day and we were talking about why it’s such a trusted occupation. That’s easy – essentially nurses […]
Why We Stick With What We Know
Paul Bliss from Ennect contacted me today after reading that we use Constant Contact as our newsletter program. Ennect is marketing software, including email marketing, online surveys, event registration and online sweepstakes functionality. Paul started his email with “I know it can be time-consuming to try a new product…….” And that right there is why […]
Finding The Perfect Keyword For Your Site Can Take Hours – And Make You A Ton Of Sales
I’ve been doing what’s called keyword research – that is, trying to figure out the keyword or phrase most people would search on to find the web site I’m working on. I use Aaron Wall’s keyword research tool, as well as Digital Point’s Keyword Suggestion Tool. The only other thing I use is a spreadsheet […]
Why Don’t You Go Jump In The Lake?
I’ve just had an an email question from one of my readers of the SitePoint Tribune. The question was in regard to dealing with people you don’t want as customers: “So, how do you tell the prospect to go jump in a lake … tactfully, of course? :)” My Email Response Hello Alicia Thanks for […]
How To Avoid The Practices Of Others
One of our clients had a recent web design completed on one of the many sites that offer design services via a competition – that is, you put up your specifications and people do draft designs. You pick a winner and the design is yours. It can be a very: easy cheap and effective way […]
Old Lady Chained To Nursing Home Cupboard……..By News Reporter!
Who said journos won’t go to any lengths to make a story interesting?! I reckon chaining an old lady to a cupboard has to be up there with the all time greats. Click here for the full story.
How To Do The Ambush Interview
On Friday I played a game of golf with a long-term web client of mine. I picked him up at lunchtime and we drove up to the course. I parked the car in the underground car park, grabbed our bags and dropped them off at the bag drop (just a 20 metre walk). We then […]