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Posts by Brendon Sinclair

Brendon is the main guy at Tailored Media. He's a best selling author, has cycled across Australia, kissed Errol Flynn's old girlfriend, sold a zillion ugg boots and is a plain talking Aussie guy.

He can be found on Twitter, Google+ and Facebook.

Why We Stick With What We Know

April 27, 2007 by Brendon Sinclair 2 Comments

Paul Bliss from Ennect contacted me today after reading that we use Constant Contact as our newsletter program. Ennect is marketing software, including email marketing, online surveys, event registration and online sweepstakes functionality. Paul started his email with “I know it can be time-consuming to try a new product…….” And that right there is why […]

Finding The Perfect Keyword For Your Site Can Take Hours – And Make You A Ton Of Sales

April 23, 2007 by Brendon Sinclair 4 Comments

I’ve been doing what’s called keyword research – that is, trying to figure out the keyword or phrase most people would search on to find the web site I’m working on. I use Aaron Wall’s keyword research tool, as well as Digital Point’s Keyword Suggestion Tool. The only other thing I use is a spreadsheet […]

Why Don’t You Go Jump In The Lake?

March 16, 2007 by Brendon Sinclair 2 Comments

I’ve just had an an email question from one of my readers of the SitePoint Tribune. The question was in regard to dealing with people you don’t want as customers: “So, how do you tell the prospect to go jump in a lake … tactfully, of course? :)” My Email Response Hello Alicia Thanks for […]

How To Avoid The Practices Of Others

March 1, 2007 by Brendon Sinclair Leave a Comment

One of our clients had a recent web design completed on one of the many sites that offer design services via a competition – that is, you put up your specifications and people do draft designs. You pick a winner and the design is yours. It can be a very: easy cheap and effective way […]

Old Lady Chained To Nursing Home Cupboard……..By News Reporter!

February 22, 2007 by Brendon Sinclair 3 Comments

Who said journos won’t go to any lengths to make a story interesting?! I reckon chaining an old lady to a cupboard has to be up there with the all time greats. Click here for the full story.

How To Do The Ambush Interview

February 19, 2007 by Brendon Sinclair 3 Comments

On Friday I played a game of golf with a long-term web client of mine. I picked him up at lunchtime and we drove up to the course. I parked the car in the underground car park, grabbed our bags and dropped them off at the bag drop (just a 20 metre walk). We then […]

Interesting Case Study – Some Quality A/B Testing

February 14, 2007 by Brendon Sinclair 4 Comments

I have a client for whom we’ve done a fair bit of work previously. The client has a Gold Coast holidays web site that he hasn’t performed so well. We’ve just started today on the site and have begun by editing just the Home Page. The good thing is the client has another resort web […]

Funny How These Things Happen

February 12, 2007 by Brendon Sinclair 4 Comments

Craig Harper and I were chatting via email and he asked some advice on if he should swap from Blogger to WordPress for his blog. Check out Craig’s site here. I told him yes, because there are a range of benefits to WordPress over Blogger. Then to drive my point home, Blogger has been down […]

Hoyt Video Removed – Trademark Grumble From World Triathlon Corp

February 8, 2007 by Brendon Sinclair 3 Comments

Dick and Rick Hoyt comprise the simply inspirational Team Hoyt – these guys have tackled some amazing challenges that have to be seen to be believed. On YouTube there was a video of Dick and Rick competing an Ironman Triathlon (amongst other things). Sounds tough. But it’s even tougher when you see the 50+ year […]

How To Get A Date 101 – With Dr Brendon, Your Loooove Doctor

January 27, 2007 by Brendon Sinclair 2 Comments

We have just signed up to complete a web site for a dating agency – as part of the process I’ve been reading up on what influences people’s choice decisions when they visit dating sites. According to the brilliant Freakonomics: For men, a woman’s looks are of paramount importance The richer a man is, the […]

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