I bought a stapler at Officeworks tonight. I know, I know ……I lead a pretty exciting life! I want to share with you why I purchased the stapler I did from the approximately 30 choices I had. The Reasons I Purchased The Stapler I Did Here’s the cardboard insert of the stapler I purchased and […]
Building A Successful Brand
Building a successful brand comes down to building a successful relationship with the people you serve. And to do that you’ve got to position your brand so that it attracts this group – not just a little bit – like a magnet. And you can’t think of this as a box you tick – it […]
How to Market yourself this Mother’s Day
The key to getting your business noticed at Mother’s Day, is to be prepared. This goes for any celebratory days like Father’s Day, Valentine’s Day, Easter or even Australia Day. And don’t for one second think that you have to put your prices down to get the customers through the door. There are many ways […]
Why Mother’s Day is Important for Your Business
In Australia, Mother’s Day is a $1.4 billion business, compared to about $760 million for Father’s Day. Whether you are a product-based or service-based business, there are opportunities for your brand to use Mother’s Day to increase your ‘sales’, but most importantly to create emotional connections with your customers. You don’t have to be a […]
Measure & Remeasure – The Importance of Tracking your Marketing Results
There is an old adage that goes “measure twice, cut once”. But my how times have changed! When it comes to marketing, you may find yourself with a ruler in your hand more than twice. And that’s the beauty of marketing. It is fluid and it can be measured in many different ways so you […]
Why PR Works & Works Well
I have a couple of neat little examples of how PR can be very effective in gaining ongoing recognition for your product or brand. Our client Carol runs the Shoe Garden and got a mention in a pretty obscure local magazine. A few months later Carol gets a call from a statewide TV variety show […]
The real power of social media
In our 17+ years in business, Tailored Media has witnessed the ever-changing landscape of marketing including the emergence of the social media juggernaut. Tailored’s CEO, Brendon Sinclair sat down with Inside Small Business to discuss the impact of social media for your business.
To blog or not to blog
It is a very common question from many of our clients, ‘should I have a blog?’. It is very different for each individual business and not every business needs one. But, if you do have one, you will reap the rewards on the extra advocacy, connection and loyalty you will receive from your consumers. Ask […]
So you think you know who your customers are?
If you had to draw a picture of what your ideal customers look like, do you think you could do it? Consumers are tricky, fastidious and meticulous beasts. They can’t be pigeon holed or stereotyped (they will see right through this!) and we can’t simply make assumptions on their characteristics. Your consumers have unique characteristics that […]
Hamish & Andy + fisiocrem = WINNING!
‘Never say never’. That’s our motto for all that we do here at Tailored Media. When our PR team set out to get fisiocrem on the Hamish & Andy show, the sceptics said it couldn’t be done. But our PR crew are possibly the best in the business and needless to say, fisiocrem got a massive […]