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Warners Joins With YouTube For Revenue Synergy

September 19, 2006 by Brendon Sinclair 1 Comment


TechCrunch reports that “….a deal Monday that will put thousands of Warner music videos on the video sharing site (YouTube) and allow user created videos to legally use Warner owned music.

YouTube is reported to have created technology that will automatically detect when copyrighted music is used in videos, give Warner the right to accept or reject those videos and will calculate the royalty fees Warner is owed.”

Users Won’t be Charged Royalties

YouTube have just come out to say the users won’t be charged the royalties.

It’s a terrific move by YouTube as it drastically cuts down the risk of legal action from Warners and improves their ability to make some money with Warners from ads.

Check out more here
Warners Music
YouTube

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Reader Interactions

Comments

  1. Hugues Lamy says

    September 23, 2006 at 12:38 am

    I guess that isn’t a mistake that Warner music video is split in three parts.

    Search engine optimization maybe. Does it work? I guess you won’t reveal all you secrets.

    Reply

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