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Convenience in business (and my horse came second!)

November 2, 2003 by Brendon Sinclair Leave a Comment

I flew home from Melbourne yesterday (to the Gold Coast). The two- (2) hour flight went quickly because I was well stocked with newspapers.

Had a great day time with the client, then checked out the National Gallery and spent Saturday at the Flemington races watching the Derby (the horse carrying my hard-earned ran second – d’oh!).

In one of the papers I read on the plane I read an interesting story – for the first time the % of people organising their own air travel and accommodation is greater than those using travel agents.

It’s because of the very same reasons I mention in the entry below – convenience. Price is also a factor of course. It can now be cheaper to do it yourself.

The point of this post is here

** Travel agents need to make booking travel with them even more convenient. And cheaper. **

(And that is a great lesson to us all that we need to make buying our product or service as convenient and easy as possible)

If we do that we’ll all sell more stuff.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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