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What To Do When The Customer Complains

November 25, 2011 by Brendon Sinclair

Mistakes can happen and they can happen a lot. We all try to minimise them in our business, but nobody’s perfect.

So, how should you deal with complaining customers?

  • 4% of dissatisfied clients complain
  • 91% of dissatisfied clients will not do business with you again
  • 80% of dissatisfied clients tell 10 people
  • 20% of dissatisfied clients tell 20 people

Learn to love your complaining clients!

Complaining clients tell you where you are going wrong. They’re the ones at the front line, testing out your service. And they’re the ones who, should you work it right, will be your most loyal clients.

To build a successful and profitable business, you must love complaining clients.

Then fix the problem. Easy!

Cheers
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Filed Under: Business tips, Customer Service

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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