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Keeping In Touch With Your Customers

August 9, 2014 by Brendon Sinclair

It’s important to stay in touch with your customers and visitors. People are much more likely to buy from you when they’ve signed on to your newsletter, or followed you on Facebook.

These people have shown they’re interested in your product or service. Are you doing everything you can to keep that relationship going?

What Happens When People Leave?

But what happens when people leave your business?

Here are two great examples of sites who have put a lot of thought into the unsubscribe process. When their subscribers want to leave, it’s easy to do. But they add some personality to the experience.

Punish The Employee

Groupon have a great unsubscribe page. It’s a simple confirmation message that you’ve been unsubscribed, plus it lets you “punish” the person who sent you the email.

The over-the-top punishment might make you laugh, and also gives you the chance to resubscribe.

The Dumped Boyfriend Angle

HubSpot do an even better job. Again, they give you a clear confirmation that you’re now unsubscribed. They also give you the chance to follow them on social media, plus a video that sounds a lot like a guy being dumped.

http://www.youtube.com/watch?v=8qQjZjTpP4U

Here’s two things for you to think about over the weekend:

  1. Are you keeping in touch with your customers? (Newsletter or social media)
  2. What can you do to improve the experience they have with you?

Cheers
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Filed Under: Public Relations, Social Media Marketing, Web Site Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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