In one of the newspapers I read today, there was an article talking about “Whisper” marketing. The example used was this: A good looking girl in a bar starts chatting to a guy. He buys her a drink. She asks for a new vodka, called “Vodka-O”. Whilst she is drinking it, she talks up the […]
Business Marketing
How the monkeys showed me that we’re sheep
Hope you had a good weekend. The Sydney weekend was wonderful. We packed as much as we could into it – I think the highlight for the Jack and Harry was…………………..the mini-bar in the hotel room. They couldn’t believe that we had this fridge filled with drinks and chocolates. That’s kid heaven! One of the […]
The simplest ideas are often the best!
I received another email today (I get quite a few each day) thanking me for the info on this site and telling me that the things I advocate seems so simple and logical. Marketing is usually very, very simple. Following is a great example: One of our clients runs a retail plant nursery. Plants are […]
The right marketing question and answer
I had a terrific meeting this afternoon with a guy who will do very well with a business he has just started. He told me this story: A friend of his got a job in London with one of the huge, high profile advertising companies. On the first day he was called into the boss’ […]