I received another email today (I get quite a few each day) thanking me for the info on this site and telling me that the things I advocate seems so simple and logical. Marketing is usually very, very simple. Following is a great example:
One of our clients runs a retail plant nursery.
Plants are cumbersome things and often bought in multiple lots. To make it as easy as possible for the customers, they had trolleys available for them to place their plants and gardening products in as they went (much like a supermarket trolley).
We are always reviewing the strategies we implement for this client and one of the factors is how to increase the average sale dollar amount. So this is what the client did.
He took the trolleys away.
And put in trolleys twice as big!
The average sale dollar amount immediately increased – all because it was now easy for the customer to buy more.
A very simple idea that has worked a treat.