I had a terrific meeting this afternoon with a guy who will do very well with a business he has just started. He told me this story:
A friend of his got a job in London with one of the huge, high profile advertising companies.
On the first day he was called into the boss’ office:
“What is it you think we do here?”
“Well, you develop magnificent advertising campaigns to inspire, entice…………..”
“Stop right there. Nope, that’s wrong. All we do is get our lazy clients to get off their butt and actually do some marketing.”
Marketing works. My philosophy has always been to “just do something.”
The more marketing you do, the more business you will get. Simple.
I know that’s not a particularly interesting bit of information, but it is (surprisingly) one of the most needed bits of advice I give.