This year’s Super Bowl ads are worth a look – check out what companies are spending their millions on. Take a look at the Super Bowl ads here. (I love the “I’m Good” one from Pepsi.) GoDaddy (the domain name registrar) has a couple more ads this year, but unlike their first year, these ones […]
Business Marketing
It’s The Market
“Fellow designers: Please stop participating in contests. You r devaluing the industry.“ – Lawrence Andrew – Tweet It’s the market……. you know, that enormous thing you’re involved in. A fairly recent evolution in online web design is the design contest.Essentially how it works is this: Someone wants a web site designed. They go to one […]
The Secret Of Seling
Years ago I dealt with a woman who was, when compared to all of her colleagues in the same real estate office and industry, amazingly successful. In my dealings with her I didn’t see anything special though – no better or worse than anyone else. I couldn’t figure out why she made so many sales. […]
How I Learnt Tons Of Brilliant Marketing Ideas (For Free)……And You Can Too
Over the years I’ve used literally hundreds of great marketing ideas. These marketing ideas have been instrumental in helping me build my web design business to exactly where I want it. How I learnt a lot of those marketing ideas is pretty simple……… I cheated! Here’s what I would do: 1. I’d visit someone’s web […]
Why Your Web Design Skills Don’t Matter
I wondered where to start with my new focus for this blog in terms of getting back to the basics of building your web development business and web marketing. Your web design/web development/whatever skills don’t matter. Those skills don’t matter in helping you to get clients or be successful in business. Why The Best Graphic […]
Marketing & Sales Case Study – Plus Great Music
I walked down to the famous Salamanca Markets in Hobart to grab something to eat before the 1 pm Greek Wedding I had to attend on Saturday. As I was walking out I saw a guy playing guitar – Cary Lewincamp is a brilliant guitarist and a guy Mel and I used to listen to […]
All Relationships & Contact
My online mates Seamus & Dave both commented on the post about my mate’s crane business being pretty much the same as my business (and probably yourself). Business is about building relationships and getting the money in. A lot of the time you don’t even realize you’re doing it. A friend of mine, who is […]
What You Absolutely Must Sell Online
I reckon one of the most difficult things to do online is figure out what to sell. The overwhelming thing to sell is something you are passionate about and believe in. Terry sells a golf accessory that he loves (his uncles invented it) – it’s cheap, simple and makes a great golfing gift. That’s easy. […]
A Sign Of Creativity & Thinking Outside The Square
I drove past a house for sale an hour or so ago. The house is being sold by a Remax.com.au agent called Joe Farr (I would link through to Joe’s profile but the Remax site doesn’t enable it). I didn’t have a camera so couldn’t take a pic, but here’s my artist’s impression anyway: Ha! […]
Wine, Women……And A Pair Of Ugg Boots
I gave a speech to a Chamber of Commerce group recently and after the speech I wrote to the brilliant organiser (Lindsey) and said “Thanks for being so helpful.” We’d been taking about the beautiful De Bortoli Noble One wine (De Bortoli wines donated 2 bottles of wine to me as the speaker), so as […]