I’ve written a book and been lucky enough to get it published. I have a client who has written 2 best-sellers here in Australia. Another one has written a small niche industry specific book with terrific success. Getting a book deal is not the easiest thing in the world, but by following the below guidelines […]
Branding & Design
What’s in a name? An opportunity, that’s what!
Getting your business noticed is critical. A take-away food shop underneath our offices has changed hands for about the 4th time in sixteen- (16) months. It’s been a loser for every single owner. The new owner will come in, as usual, and try to stamp his style on the business. With this take-away there are […]
Logo Placement Is As Boring As Hell
A client just cced me in on an email he sent to an event he sponsors with a sports product. Part of the deal is logo placement on the event web site and in the event e-newsletter. This hasn’t worked very well at generating web site traffic and he was asking the event director for […]
Why you should pay me $10,000 for 5 minutes work
I want to say right at the start that I don’t usually charge $10,000 for five- (5) minutes work. But if I did, you should pay it. As a guy who predominately sells services – whether it be marketing, media or web consulting – I’m constantly asked to justify my fees. Now, before you get […]
Google Ranks Us As The World’s Best Web Designer
On May 11, 2005 I wrote an article on the web site titled “World’s best web designer – Brendon Sinclair”. I wrote it after seeing a web site say they are ranked no.1 by top search engines for the term “Internet Marketing Coach”. While that sounds very impressive, all it means is the site comes […]
Why Most High School Web Sites Fail
I went to my son’s High School Graduation last night and got to thinking how the school utilizes their online presence. Sure, they have a little web site with lots of good information. But the site is a marketing tool whether they realise it or not. To be an effective marketing tool, the web site […]
The Write Way To Success (And Good Manners)
My son Jack (AKA Golden Boy) was recently a finalist in a major community awards here in Australia. The winners were announced for each of the 4 categories at a formal cocktail party in Brisbane, complete with tons of food, drink and music. It was a beautifully organised evening with nothing left to chance. Let […]
How Horizon Got Screwed Over By Social Media
A lot of people get screwed over with the fast media we have now. It’s because people don’t care or don’t bother to find out the back story. All we want is the outrage, the disgrace, the juice. And we want it now. Exhibit A Horizon Group Management These are the dudes that are suing […]
Google Information Comes From Many Sources
Every now and then I do a search on my own name. I do it because I want to know what’s being said about me online as a large part of my reputation/brand is online. If you don’t Google yourself, then you should. Google results on your name are an important/common part of how people […]