I’ve seen lots of great products and services over the years.
I’ve marketed lots of them.
I haven’t marketed many of them.
I once had a client, who had a fantastic new product, reluctant to market his product because he didn’t want other people finding out about it and stealing his idea. I kid you not!
In a surprise to no-one, the business failed.
A great product or service will not sell itself. Nothing sells itself.
Build It But They Won’t Magically Come
Build it and they will come doesn’t actually work except in movies.
Build it, market the heck out of it and they will come.