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Your Product Does Not Sell Itself

November 18, 2013 by Brendon Sinclair

I’ve seen lots of great products and services over the years.

I’ve marketed lots of them.

I haven’t marketed many of them.

I once had a client, who had a fantastic new product, reluctant to market his product because he didn’t want other people finding out about it and stealing his idea.  I kid you not!

In a surprise to no-one, the business failed.

A great product or service will not sell itself.  Nothing sells itself.

Build It But They Won’t Magically Come

Build it and they will come doesn’t actually work except in movies.

Build it, market the heck out of it and they will come.

Cheers
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Filed Under: Business tips

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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