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Why You Might Pay More….And Why Beautiful Models Earn Their Money

November 18, 2005 by Brendon Sinclair Leave a Comment

I had a brief conversation with a client today where we set up a meeting for next week. The client has received 3 quotes for his web project and we’re the most expensive by far. The client is a savvy business guy and understands that quality sometimes costs more.

So he’s keen to meet and discuss our proposal and why it is so much more than the others.

What My Job Is

My job is to demonstrate to the client our value. To justify paying more. Now I’ll do that via testimonials, guarantees, examples of previous work, etc.

I’ll discuss our experience, our contacts and our expertise and then quantify what that means to him and the impact all of that will have on his sales.

It’s The Same Reason I Never Begrudge Models Their Money

As a marketer, over the years I’ve worked with models. We source models for various projects and it’s fair to say that many people seem to baulk when we quote the hourly rate for a model.

But I think all models earn every single cent.

Let’s say you pay $150 for a model for an hour. He/She doesn’t just show up and stand about for an hour.

To look as good as they do they requires a whole lifestyle, not just an hour:

  • The right food, vitamins and minerals
  • The right exercise
  • The right skin care (and the big $ that need to be spent)
  • Early nights
  • Lots of training

And if I can draw a long bow and compare modeling to what we do: it’s not always about what you see that you pay for. It’s the background stuff that makes the difference and costs the money to get.

It takes work to look this good

An Old Trick

Here’s an old advertising and marketing tactic. Show a pretty girl in your advertising/marketing/blog/etc – it gets people’s attention everytime. And when it’s used in context it works even better!

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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