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When You Should Bribe Potential Customers

April 26, 2005 by Brendon Sinclair 1 Comment

In the last few days I’ve received 3 requests to complete surveys. 2 requests were from Government departments, 1 from a business.

I took a quick look at the surveys and decided not to complete them.

The reason was basically this:

There was nothing in it for me.

All the surveys would have taken about 7 minutes of my time.
Completing the survey would have helped the various organisations.

But I didn’t complete the surveys

And the reason was simple. There was no benefit in it for me.

And that’s exactly how all potential customers think when weighing up your offer: “What’s in it for me?”

If you ask others to do a survey your response rate will go through the roof if you offer a gift/prize for completing it. Make it something the target wants/likes/needs and they’ll be clamouring to do it.

When you’re doing your marketing it’s important to ask this one simple question: Why should this person do business with me?

The answer is simple: because he gets a benefit from it.

That’s marketing.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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Comments

  1. Anonymous says

    April 27, 2005 at 11:24 pm

    In your experience, do you think this skews the results though? I remember a vcase study I read where the web testers deliberately did not offer an incentive as they wanted people who were there to answer the questions and not just get a freebie. I’m not sure either way. What says you?

    Reply

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