We do a lot of search engine optimisation work and see the natural ups and downs of rankings.
Here’s a neat example of a client’s rankings taking a dip after Google rolled out a decent size change on June 3 and those rankings bouncing back a couple of weeks later.
The challenge with SEO work is that consistency is the key. That alongside the issue that it’s not a case of do A and B will happen – more like do A, F, P and T and B might happen!
As with a lot of marketing, trust is the key to successful search engine optimisation.
If you see a drop in results, stick with it.