I’ve had a couple of questions over the past week that I thought I’d share:
- make up
I have no idea!
But here’s how you find out – open up a Google AdWords account and bid on these 3 terms.
Within 24-48 hours you’ll know exactly which one is the most searched for term.
I have been contacted by a fellow for a web site. He’s in an industry (the guy asking the question told me the industry but I won’t mention it here) that probably doesn’t get many searches in Google.
Should I just tell him a web site wouldn’t be useful for him?
I’d get accurate figures through running Google AdWords
Don’t underestimate the importance to him of being # 1 – from the perspective of beating his competitor and the importance of branding (#1 is perceived as a better business than # 2).
What’s the lifetime value of his customer – after all, each customer would be ongoing for years?
Let’s say he get a customer a week off his site at $50 profit pa for life.
That’s $2,600 at a minimum after the first year (more like $5,000 pa).
Year 2 would be close to $12,000 profit pa.
An Extra $12,000 pa
$12,000 profit pa (after just 2 years) would equate to increasing the value of his business (if he sells it) by a significant amount.
Whilst it might not look like a web site would be useful, get the research done to confirm what really happens in the market – and be aware of the lifetime value of a customer.
Those 2 examples above are solid examples on how simple research can uncover critical information – helping you to avoid making decisions based on a rough guess.